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I'm sharing this information because it's probably my largest contribution to the world of digital marketing and after this battle I want Google My Business to realise what an important decision this was and what a large impact it will make to local companies online presence.

Phil Allsop
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Phil Allsop changes Google's Review Policy

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If you manage a large number of google locations you will be pleased to read this. Time to get flagging those ex-employee reviews for removal, they now have no choice but to remove them, make sure you choose "conflict of interest" as the reason for flagging and bring your star ratings back into the realms of reality.

I was recently tasked with improving the online presence of a local home improvement company who's Google Business Page reviews were incredibly poor, having read through the reviews I realised a great of them were from discruntled ex-employees. In my opinion this doesn't really give a good indication to a potential customer as to whether or not they provide a good service, for example if I'm visiting a restuarant I like to know the food is good or that it's not too expensive, I'm really not interested in what it's like to work there. We've got other websites for that. I called google and asked for these reviews to be removed, first of all they point blank refused and told me they are valid customer experiences (really!?). After speaking to just about every call handler, supervisor & manager they had available over about 3 months they finally decided to change the policy. This is excellent news for anyone managing a Business Page for a large organisation.

It used to state that you couldn't review your employer but it didn't state that you couldn't review a former employer. Google were adamant that you could review a former employer and that this was a valid "customer experience" but after literally hours and hours of phone calls, emails quoting legislation and common sense they have FINALLY seen sense and updated their review policy (this is a breakthrough) which now clearly states that: "posting content about a CURRENT OR FORMER employment experience" is now disallowed.

I'm sharing this information because it's probably my largest contribution to the world of digital marketing and after this battle I want Google My Business to realise what an important decision this was and what a large impact it will make to local companies online presence.

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